Saturday, June 29, 2002

NYT: Puncturing Web Ads Before They Pop Up. “Last September, a German company called MediaBeam released a program that lets Web sites block visitors who use anti-ad software — the first anti-anti-ad software. Within days, a 25-year-old German programmer published instructions for defeating MediaBeam’s blockade, in effect inventing the first anti-anti-anti-ad software. Predictably, MediaBeam responded by announcing version 2.0 of its product, designed to block the blocker’s block of ad-blockers. It’s going to be a long millennium.”

Time to switch to Lynx?